#DoodleYourLunch

Mission Malaysia adopted a fun and engaging approach, showcasing creativity and family fun while using mini wraps with a #DoodleYourLunch campaign.

In March 2022, Malaysia and Singapore leveraged on the annual March school holidays to embarked on a digital campaign to drive consumer awareness and interest for the Mini Wraps range.

Mission Malaysia adopted a fun and engaging approach, showcasing creativity and family fun while using mini wraps with a #DoodleYourLunch campaign. In this campaign, children were called upon to doodle on food recipe images created by their parents, encouraging greater family bonding and engagement.

To support the campaign, 10 doodle artists and 20 KOLs were deployed to set the tone and create excitement for the consumer contest where the audience was required to create a dish using mini wraps and allow their child to doodle on the digital or printed image of the dish. There was an overwhelming response to the contest, from both Facebook and Instagram.